As part of a scientific experiment on social partnership, a round table discussion on “Branding of a modern educational institutions: current trends” was held at KhUH “PUA”.
The participants of this event were teachers from the university and the lyceum of the People's Ukrainian Academy, heads of structural units, graduate students, and representatives of the student community, as well as partners in the implementation of the experiment and stakeholders.
The Academy became a platform for discussing approaches and strategies aimed at creating and developing a strong brand for educational institutions in contemporary conditions.
Thanks to the speeches of the speakers (Savytska N. L., Doctor of Economics, Professor, Head of the Marketing Department, Reputation Management and Customer Experience, Head of the Center for Marketing Research and Initiatives at the State Biotechnological University; Marenych V. M., Honored Journalist of Ukraine, Candidate of Legal Sciences), reports (Koziaruk S. L., Executive of the Kharkiv Regional Charitable Foundation “Academy”, Sanin A. O., entrepreneur, founder of companies and investor in alternative energy; Moroz M. H., Communications Executive of the Ukrainian Industrial Cluster) and a lively discussion, the topics of the Round Table were explored.
We are grateful to the speakers and all participants of the round table for their meaningful work.
